A ) marketing objectives : targeted market : we are segmenting the market following the mass customization because condom is a contraceptive product used by 20 to 40 years old males. Company overview durex marketing analysis sells different physical and tangible products like condoms, gels & lubes and sex toys even if they sell a product they finally try to sell a feeling. Durex has pulled out (no pun intended) several of its “real feel” condoms in singapore and malaysia after it failed to meet its quality management and assurance test. Post the build-up, durex launched two commercials, announcing a pack of two condoms in a sachet the packaging makeover aimed to break the taboo of buying and aid ease of carrying: it fit snugly. Durex marketing plan market summary the durex brand is well known and well trusted so was the company¶s marketing strategy condoms are most used by the 16 to 35 age group ± a group most at risk in terms of sexual behaviour.
Durex explore mobile app allows users to see what’s happening behind closed curtains around the uk via synchronized dual-screen film the durex explore app was created by havas london to make the most of second-screen, allowing users view the ads from a different angle. The name durex derived from the words durability, reliability, and excellence the first to introduce lubricated condoms in 1957 durex has maintained its innovation by creating a variety of condoms to satisfy a large target market. Durex-durex is the trademarked name for a range of condoms that used to be made by british company, ssl international and is the most popular condom brand in the world the brand entered the.
Manage a direct team of 20 setting the marketing strategy, 360 assets & local business targets across the region global brand marketing director (durex) reckitt benckiser. Durex digital campaign – your life, your happiness you deserve the things you wanted, because you deserve to be happy background the campaign is aptly named “your life, your happiness’, which is also the focus of our marketing objective it will incorporate the same elements of our revamped brand image. Latest marketing and advertising news for durex, including insights and opinions. Condom social marketing programmes have made condoms more ac-cessible, affordable and acceptable in many of the world’s poorest coun-tries in 1997 these distributed about 900 million male and female condoms by 1999, at least 71 different social marketing programmes. Marketing condoms in india (and generally) can be a tricky business with continuous apprehensions about condom advertising in both broadcast and print, how does an international brand such as durex present their product in the indian market.
Durex play delight vibrating bullet is a discreet and powerful vibrating bullet designed to provide durex play ring of bliss specially shaped for on-the-spot stimulation hits the spot for her exceptional pleasure for him lasts. Durex's marketing in china is discrete, with campaigns of their products run subtly to complying with the requirements of social ethics in chinese traditional cultural conception, sex is a topic that is best not to be explicitly put forward. Sex and marketing today with ever lore open society and less taboos, sex has become even more present in advertising the one change that has been observed is combining sex with humour, which brought to live some of the best ads of all time. Durex fundawear provides excitement for long-distance lovers joss davidge, business director of brand experience agency because, continues his weekly search for innovative marketing ideas this week he looks at how durex has.
(durex, 2010) durex aims to be highly innovation and socially responsible which have made durex the world’s no 1 condom manufacturer the company is the leader of the market in more than 40 countries and recognized internationally as a premium condom brand in terms of quality, safety and reliability. The durex brand is well known and well trusted so was the company’s marketing strategy condoms are most used by the 16 to 35 age group – a group most at risk in terms of sexual behaviour. Audio soundtrack for this durex commercial video created by steve milne at suitesoundpro, in conjunction with perfect stranger publishing.
Claiming to master the art of amalgamating sex and satire, entangling it with some kinky content that oozes with sexual innuendos, durex raised the bar, by driving conversations from condoms to jeans, added with the eccentricity and flamboyance of ranveer singh. Durex marketing plan market summary the durex brand is well known and well trusted so was the company’s marketing strategy condoms are most used by the 16 to 35 age group – a group most at risk in terms of sexual behaviour. The paper is about the analysis of marketing strategy followed by the condom brand – durex an analysis of competitors in the market, how durex has positioned itself in this industry and its promotional strategy is. Durex’s marketing is determinedly cheeky in the uk—fornicating rubber balloons, people swooning over vibrating power drills—and reckitt benckiser is betting that similar ads will play well.